For some years, commercials have been freed from the borders of :30 radio and television spots. We now see 6 second spots to long form 1:30 explainer commercials. The projects are about anything in the universe, shared through a variety of media and are directed towards all walks of life.
With so many elements to keep in mind, the voice over must be confident in the type of delivery or the message can be easily lost. Knowing this, I have trained with some of the country’s top coaches to hit the mark, whatever a client needs. When I receive copy, I research the product, see the company’s branding and imagine the audience. Then I record several possible styles to get the voice over style selection process started.
My voice delivery is adaptable and fluid to support whatever is at the heart of your commercial. From a smooth, confident and warm tone dreaming about a luxurious automobile to a confused wife wondering why in the world her husband hired a depressed clown for their child’s birthday party.