The world of Automotive Advertising is a world unto itself – but you already know this, because you live and breath automotive. You know the Jaguar F-Type has a very different target market than a Kia Sedona.
Some are obvious, like Aston Martin and its high end clientele (or childhood James Bond junkies), or the Prius with its supporters dedicated to practicality and the environment. Others are not so obvious – like the “I’d rather be driving a bright yellow convertible bug with a flower in a vase on the dashboard but have three kids plus their friends plus 15 bags of groceries sooo…mini-van it is!” buyer.
We all have our different reasons for our particular type of car. The one common theme is that the traditional-sounding car commercial just doesn’t do the trick anymore. Buyers want trust, authenticity and something special – whether that’s an amazing deal or a unique experience behind the wheel.
Having trained in Automotive Voice Over, I know exactly how to reach your target buyers, whether through drop-ins, holiday events, disclaimers or full 60 second spots. I understand sudden deadlines and how frequently sales offers can change. I have worked with Toyota, Jaguar, Subaru, BMW, Chevy, Honda, Nissan and many other dealerships – and I would love to work with you too.
So let’s get this road trip started!